Beginning
in the early 1980s, few people realized the tumultuous decades that were about
to unfold. Globalization and the corporate growth that was to fuel it was just
beginning to kick into a higher gear. Within a decade, the term Shareholder
Value would become the crest to which all aspiring-to-be-successful
corporations had sworn their dedication. This era would be known as one of
great change, great wealth-creation, and on the other hand, also the era of the
greatest ethics blunders in business, enormous environmental destruction by
business, and great inequities among people around the Planet.
During the same period, the founders of Integral Partnerships Dixon de Leņa and
Paul H. Ray were involved in their own separate efforts to bring transformative
ideas to businesses. Paul had started his landmark research of an emerging
subculture of American adults driving the social and progressive politic
movements, natural and organic food, alternative health, healthy lifestyles,
and alternative energy in the United States
and Europe. When he finally coined the term
"Cultural Creatives" in 1994 to name these constituents, customers,
and investors, he provided clarity for businesses to see a previously
ill-defined but rapidly growing market. Dixon's
focus had been on the values transformation of leadership, management and
organizational culture through his consulting and coaching. He worked with some of the most
entrepreneurial companies to some of the largest corporations in the Fortune
50/500 to help them achieve a vision of authentically empowering their people to
add profits to the bottom line. Almost
all of his clients who stood for a culture of authentic power and values surpassed
their financial goals, and in one case, produced new revenue of $1 billion dollars
annually. It was during the writing of Paul
Ray's and Sherry Anderson's book ,"The Cultural Creatives: 50 Million
People Changing the world", that Dixon and Paul began their discussion
around the possibility of the research in helping businesses, NGOs, and
governments understand the powerful implications of this intelligent,
transformational values-laden peoples. It was one, new, and tangible value
proposition for businesses, besides shareholder value that justifies
growth-without-limits, and encourages the creation of a business paradigm built
on an expanded bottom line that includes planetary sustainability, virtue, a consideration
for indigenous peoples and their culture, and much more.
They created Integral Partnerships in 1999 from their unequivocal commitment to
help to integrate Business, Planet and Society. Integral Partnerships' mission is to assist
business, political organizations, and civil society in the most urgent need of
our time -- to generate significant velocity towards building a wiser,
ultimately sustainable, and resilient future for our Planet through visionary action.
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About You -- Our ideal client |
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As an executive or senior manager, you always envisioned
business being a great contributor to industry and to society at large.
Throughout your career, you've succeeded, partly because you've been willing to ask
why and how your company does business and make the hard, though necessary ethical choices.
Most recently, in light of global warming, you may have realized that the
biggest gut check is here today. And it's possible that your deepest intuitions
and fears about the true cost of business has been validated with the
recent science on global warming, environmental damages, rise of social inequities, and
other serious measures that business has not paid much attention.
As the leader of your organization, you know that you have to prepare your
people and all the other organizations that you affect and that affect you, for
the greatest transition, and the greatest journey, that few modern
organizations have undertaken. However, you are willing and prepared to take
the greatest risk to becoming one of the first truly sustainability and
Planetary-oriented business enterprises.
You're the kind of person that knows that the biggest unknowns are ahead of
you. You're willing to inquire deep, and far outside your personal paradigm, so
that you are able to thrive, while you lead your enterprise into an uncertain
future.
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