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In 1996, Paul H. Ray, one of our Founding Partners, created his seminal, values research on the U.S. consumer
market and labeled a new emergent subculture of individuals as Cultural
Creatives. It's widely agreed among expert observers of the green and
sustainability field that Cultural Creatives are the most enlightened leaders
dedicated to positive change in the business sector (LOHAS), the opinion leaders on
sustainable living, the most sophisticated green consumers, and the most
engaged constituents within their communities, government and civil society. Our latest study, “The Potential for a New, Emerging Culture in the U.S.
– Report on the 2008 American Values Survey” indicates that Cultural
Creatives now represent 37% of American adults, up from 24% in 1996, and they are ready to act, not just talk. Moreover, there is estimated 10% of the U.S. adult population that are "in transition" to adopting Cultural Creative values. This is truly a transformational era for business and society.
Integral Partnerships LLC is the preeminent expert on the Cultural Creatives in the business sector. Our mission is to engage and assist those business leaders and organizations who are committed to
leveraging the contribution of the Cultural Creative
values to
transition their enterprise towards an environmentally, socially and fiscally responsible business thereby helping to create a truly sustainability-centered global economy.
As business consultants and advisors, we help our clients
succeed in their transition by:
- Assisting senior
leaders to capture the extraordinary strategic value of the Cultural
Creatives (CCs) within their own organizations. In many companies, CCs are
a hidden, untapped source of wisdom and innovative thinking for many aspects
of sustainable living, natural product and authentic experiences, and when
properly evoked, can contribute to crafting new sustainability strategies.
- Helping senior leaders
leverage the wisdom of Cultural Creatives values to transform their
leadership and management culture to one based on authenticity, altruism,
service and planetary-oriented principles.
- Helping Board
Directors, senior leaders and HR executives analyze and track their higher
awareness/higher functioning individuals for the sole purpose of
developing future transformational leaders on their succession track.
- Helping
senior managers to assess and place their most creative people in
high-stakes/high-ROI-projects, and coach them how to elicit the
highest level of creativity from their groups.
- Helping
managers correctly staff high-sensitivity and innovation projects that
require more intuition, ingenuity and authentic teamwork in order to
succeed.
As
advisors and coaches in the life-long leadership development of Cultural
Creatives in Leadership roles (CCILs) by:
- Providing coaching to
CCILs by a) helping them map and track their progression through the many stages of maturity, states of awareness and discoveries that help illuminate and free up their essential leadership, b) coach and support them using integrative life-long development strategies so they make their desired impact in their organizations throughout the course of their careers, and c) help them integrate the knowledge and wisdom that supports an extraordinarily satisfying and authentic life.
- Providing access to a
global community of CCILs to engage in inquiries that matter, and
to exchange wisdom and resources.
- Being dedicated
co-inquirers with CCILs for the purpose of cultivating a global leadership
presence based on the emerging Cultural Creative values.
As
market research consultants and strategists committed to building a sustainable future for business
and society, we help our clients succeed by:
- Crafting custom, primary
market research on the Cultural Creatives for companies who want to attract and retain these unique customers.
- Providing guidance and advice using our
cutting-edge wisdom perspective on how to build a multiple-bottom-line business.
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