Dixon de Leņa in the Global Intelligencer The greening of corporate America by Cate Montana Savvy PR or Earth's salvation? "Business is the only mechanism on the planet today powerful enough to produce the changes necessary to reverse global environmental and social degradation." -- Paul Hawken, environmentalist and author Back in 1989, Fred Krupp, President of Environmental Defense, was having lunch with his three young sons at McDonalds. At the end of the meal he looked at the mound of waste on the table - Styrofoam burger packages, cups, paper, plastic straws - all about to get dumped in the waste bin, and he thought, "There has to be a better way." Environmental Defense, one of the nation's leading environmental nonprofit organizations, approached McDonalds about working together to reduce its packaging and therefore the amount of waste generated by its restaurants. Eliminating the Styrofoam box was one of over 40 different things McDonalds eventually agreed to do. Download pdf of article here dtd_in_the_global_intelligencer   Einstein's Business book Dixon de Leņa is a featured "new voices" author in new business anthology titled "Einstein's Business: Engaging Soul, Imagination and Excellence in the Workplace" Read more...