About Us

Beginning in the early 1980s, few people realized the tumultuous decades that were about to unfold. Globalization and the corporate growth that was to fuel it was just beginning to kick into a higher gear. Within a decade, the term Shareholder Value would become the crest to which all aspiring-to-be-successful corporations had sworn their dedication. This era would be known as one of great change, great wealth-creation, and on the other hand, also the era of the greatest ethics blunders in business, enormous environmental destruction by business, and great inequities among people around the Planet. During the same period, the founders of Integral Partnerships Dixon de Leņa and Paul H. Ray were involved in their own separate efforts to bring transformative ideas to businesses. Paul had started his landmark research of an emerging subculture of American adults driving the social and progressive politic movements, natural and organic food, alternative health, healthy lifestyles, and alternative energy in the United States and Europe. When he finally coined the term "Cultural Creatives" in 1994 to name these constituents, customers, and investors, he provided clarity for businesses to see a previously ill-defined but rapidly growing market. Dixon's focus had been on the values transformation of leadership, management and organizational culture through his consulting and coaching. He worked with some of the most entrepreneurial companies to some of the largest corporations in the Fortune 50/500 to help them achieve a vision of authentically empowering their people to add profits to the bottom line. Almost all of his clients who stood for a culture of authentic power and values surpassed their financial goals, and in one case, produced new revenue of $1 billion dollars annually. It was during the writing of Paul Ray's and Sherry Anderson's book ,"The Cultural Creatives: 50 Million People Changing the world", that Dixon and Paul began their discussion around the possibility of the research in helping businesses, NGOs, and governments understand the powerful implications of this intelligent, transformational values-laden peoples. It was one, new, and tangible value proposition for businesses, besides shareholder value that justifies growth-without-limits, and encourages the creation of a business paradigm built on an expanded bottom line that includes planetary sustainability, virtue, a consideration for indigenous peoples and their culture, and much more. They created Integral Partnerships in 1999 from their unequivocal commitment to help to integrate Business, Planet and Society. Integral Partnerships' mission is to assist business, political organizations, and civil society in the most urgent need of our time -- to generate significant velocity towards building a wiser, ultimately sustainable, and resilient future for our Planet through visionary action. Founders -- Dixon de Leņa is a Founding Partner and CEO of Integral Partnerships. For over 25 years he has consulted leaders committed to establishing authentic power as one core value of their organization's culture. Subsequently, his clients consistently surpass their aims for higher levels of creativity, innovation and collaboration to meet their objectives. Dixon has helped clients implement new strategies, developed top leadership teams, coached and trained hundreds of senior managers. Dixon has consulted with companies in the software, finance, technology, insurance, and telecommunications industries from the Fortune 50 and 500, as well as small to medium organizations. He consults and speaks on the leadership, management and organizational culture transformations required in order for businesses to succeed in becoming more Planetary in their orientation, more virtuous in its dealings with people inside and outside their organizations, more responsive to the needs of the environment in which it operates, thereby making them more robust enterprises. Dixon is an MBA Auditor of Bainbridge Island Graduate Institute's (BGI) Sustainable MBA Degree program. Paul H. Ray is a Founding Partner of Integral Partnerships. He is co-author of The Cultural Creatives. He has surveyed and classified well over 100,000 Americans over 14 years, showing how subcultures of values permeate all aspects of American life. He discovered and named the Cultural Creatives, which was one basis for the LOHAS association. His values research includes housing, cars, food, recreation, vacation travel, finances, health, ecology, media use, support of good causes, and innovation by consumers and business. Over 30 years he headed research on over 100 major projects. His client list includes dozens of Fortune 500 corporations, governments and foundations. He consults and speaks on organizational strategies, and on how organizations can master the big social changes of our time. Paul was Executive Vice President of American LIVES, Inc. when he did the research on the Cultural Creatives. Before that he was Chief of Policy Research on Energy Conservation, Department of Energy, Mines and Resources of the Government of Canada. He was previously Associate Professor of Urban Planning and a Faculty Associate of the Institute for Social Research, at the University of Michigan, Ann Arbor, Michigan. He received a BA, cum laude, in Anthropology from Yale University, and a Ph.D. in Sociology from the University of Michigan.

 

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