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| Cultural Creatives Study 2008 Update |
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 National Survey Results on Values, Ecology, and Politics - March, 2008 to August, 2008 Designed and analyzed by Paul H. Ray, Ph.D., Founding Partner, Integral Partnerships LLC and Chair of the Institute for an Emerging Wisdom Culture National Survey on Values, Ecology, Politics: March, 2008 to August, 2008. 2000 respondents, representative US sample, 55% response rate. Mail questionnaire to a national panel of people who had pre-agreed to respond to several surveys over the year. Designed/analyzed by Paul H. Ray, Ph.D., Founding Partner, Integral Partnerships LLC and Chair of the Institute for an Emerging Wisdom Culture. The fieldwork was done by TNS, world's largest survey research corporation Americans are now emotionally ready to act on global warming and ecological crisis, and it really fits their values. But they are not yet clear what to do, or what sacrifice is needed, if any. They want leadership from government and business and believe in technological solutions. They are vastly more aware of planetary problems than 10-15 years ago. From Values Section of Questionnaire: 68.35% say Very or Extremely Important is: concern that our country has been headed in the wrong direction 64.50% say Very or Extremely Important is: concern that my children will live in a much worse world than I grew up in 60.35% say Very or Extremely Important is: helping to create a sustainable world for myself and for my children 57.95% say Very or Extremely Important is: making sure that we leave a decent legacy for future generations 55.80% agree: Our materialistic way of life can be replaced by a new, more hopeful one 51.70% say Very or Extremely Important is: wanting to be involved in creating a better society than we have today 49.95% say Very or Extremely Important is: desire for a more ecologically sustainable way of life in America From Ecology Section of Questionnaire: 87.05% agree: We need to treat the planet as a living system 83.20% agree: Each generation's duty is to make the world a better place for future generations 82.45% agree: We must stop the destruction of the globe's farmlands, forests and oceans 82.45% agree: Humans need to have more respect and reverence for Nature 81.25% agree: Corporations must take more responsibility for their impact on global warming 80.20% agree: We should change the way we live now so future generations have decent lives 75.35% agree: People need to work for the good of the planet, for it is our only home 73.40% agree: We have a moral duty to protect all God's creatures from extinction 71.75% agree: It is our sacred obligation to care for God's creation 70.50% agree: I see myself as a citizen of Planet Earth as well as an American 63.00% agree: Too many people refuse to accept the seriousness of global warming 62.00% agree: The earth is headed for an environmental catastrophe unless we change 60.40% agree: America needs to take the lead on global warming, not drag its feet 55.40% agree: We need solar and wind power for global warming, not coal and nuclear Theme: Willing to get involved, but not just to pay through the nose (it's a recession mentality) 51.00% agree: I'm willing to do volunteer work as part of a commitment to help save the planet 45.45% agree: Working on the planet's problems is now the main task for humanity But then here are some old familiar items: only 25.45% agree: I'd pay more taxes to help solve our global warming problems (50% disagree) only 22.95% agree: I'd pay 50 cents more a gallon for gasoline if it's used to stop global warming (50% disagree) |
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